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A hundred plus sales and marketing team from across Europe needed some enhanced commercial insight in order to reach performance targets set by the company. Business Education Partners developed a 3 day event with teaching inputs and a supporting simulation. Enhanced targets were met across 85% plus of the team which met with the approval of the Development and Sales and Marketing Directors’.
This senior team from Waste Recycling Group required some time to think about their current marketing from a both a tactical and a strategic viewpoint. In a growing market with increasing competition, and faced with a difficult ‘sell’ amongst certain customer groups, BEP developed a programme that allowed different cohorts of managers to examine some key elements of marketing including planning, STP, relationships and value in order to develop individual marketing plans in line with the new vision for the organisation.
Alstom
Amey
BA
BAE Systems
Centrica/ British Gas
Corus
Decra
Holcim
Mabey Holdings
National Power
NG Bailey
Pace
Rolls Royce
WRG